Peter Serrano

I’m an entrepreneur and investor, I’ve built many businesses over the years in Real Estate, Stock Market Investing and Internet Marketing.  One of my biggest goals in life has been to be able to give back to people and help them learn from my mistakes. I’ve had to start from zero so many times; I’ve been bankrupt, I’ve seen many of my businesses crash and burn, and I’ve seen businesses take off and go like the wind!  Teaching and sharing my knowledge with the world is something that really motivates me so when Darla asked me if I would help her create the Community to help others learn from our mistakes, master their finances, and learn how to build True Wealth – not just money in the bank but Wealth, which to me means abundance and joy in many aspects of life like relationships, health, mind, spirit and finances -  I jumped right on board without a moments hesitation! 

My view on business, investing, financial control and money in general is that money is simply a currency of Freedom and Choice.  We work to have this Freedom and to have the ability to Choose how our lives will unfold.  So when you have money you are able to make your own Choices about how you want to live your life about how you want to spend your time that is the essence of Freedom.  You are no longer in this survival mode where everything is just about making it to the next day, to the next paycheck or constantly worrying about the bills and if you will be able to pay them.  I know what those moments are like because I’ve been there, I’ve been there when the phone rings and I get nauseous because I know it’s just another collector, I’ve dreaded the mail because it was all bills. 

My life seemed so dark in those moments, there seemed to be no hope, no joy, no fulfillment; the days blurred together and my life didn’t seem to have much meaning.  I refused to give up though, I refused to surrender and so I dedicated myself to turning my life around.  I became an information junkie learning and learning everything I could about business, investing, empowerment, leadership, marketing, sales and so much more.  My life turned around as I put all the things I learned into practice, it wasn’t easy and there were definitely many set backs but I kept going and forged the life I wanted to live. 

Now my life is Freedom, I can Choose how I want to live.  All that mental energy that went into worrying and stressing is now unleashed and allowed to be creative and grow.  I’ve become a constant student always learning new things, I’ve become a cook and a wine fan, I travel the world; I live the life I Choose to live because I chose to Master my life and my finances.

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